There are many examples of franchise relationships throughout the U.S. economy and include restaurants like McDonald`s, retailers like GNC, and businesses in a variety of industries that even include healthcare like American Family Care. Whether you choose a franchise or a license depends largely on the control and level of ongoing responsibilities you are willing to transfer to your business. Even though a franchise system gives you more control, it also comes with greater ongoing obligations as a franchisor. If you choose a license for your business, keep your license agreement simple. Avoid including clauses regarding the branding and appearance of the licensee`s business, otherwise you could be up to a franchisor`s standard. .